The main objective is to minimize the risk of loss in trademark or patent registration, due to not being registered with the INPI.The entrepreneur must be aware, as without registration, there is no security or guarantee in the use of the brand.
In our consultancy, we carry out an analysis in the following situations:

• Not having the registration and using the brand: it is necessary to start the process with the Priority Search, which consists of a national
  and international search to find out whether the object to be registered is available or not. The Priority Search is a tool that anticipates
  the result for the possible granting of registration by approximately 70%.
• If the brand is registered, the value of the asset can be measured.